Ethical Junction was set up to provide a universal ethical resource to the public on eco-friendly products and services - from consumers looking for organic compost to ethical businesses looking for finance. It provides information on positively screened companies and organisations, and links visitors through to ethical and sustainable products and services provided by member organisations, who are screened annually against ethically positive criteria.
It is a not-for-profit, Community Interest Company, ensuring 100% of any of its profit will be donated annually to causes that promote sustainable living. For the first few years at least, all surpluses are being donated to Action for Sustainable Living.